After many years of envious brass blades and braids in overseas stores, Victoria's Secret finally opened the door at its first leading location in Australia.
The American lower giant has discovered its store at the Chadstone Shopping Center, with all the features of VS – sexy underwear, pink and black, pink pink and pink striped bags, screens in the style of dresses and footage of Victoria's secret angels walking the piste that plays big screens.
The vast space in Chadston is similar in design and appearance to the iconic dealer's location on Ave Ave Ave in New York, and one display in the store says it holds 12,000 pairs of lace and cotton sweaters.
Approximately 1,000 customers left off before opening a store in Chadston today.
The main sales area contains key VS product lines, including the best-selling Bombshell Breast Products, Body by Victoria, Very Sexy, Dream Angels, and Victoria's Secret Pink – a younger hair active brand.
The prices are comparable to the US (taking into account the conversion of currencies and taxes) with the best-selling Bombshell costume, which greatly adds the full size of the cup to the bearer and is sold for $ A105.
Other offers include three groups of lace for $ 55 and a free tote with purchases over $ 100 of purchase (limited time and actions) and 20 percent of cotton clothes.
Until now, Victoria's Secret managed only "mini" boutiques in Australia, containing short notes, accessories and fragrances, but none of the signature brands.
Victoria's Secret has more than 1600 underwear and cosmetics stores globally.
The Australian opening took place about three weeks after the giant of the lower period held the annual show of the runway in New York, with supermodels Kendall Jenner, Bella Hadid and Adriana Lima.
Lima announced a pension with VS runway after 18 years of the brand.
Victoria's "Angels" Behati Prinsloo, Stella Maxwell, Taylor Hill, Lais Ribeiro, Candice Swanepoel, Jasmine Tookes, Sara Sampaio and Elsa Hosk, wearing Fantasy Bra,
For the world's top-paid supermodel, Jenner, the famous Kardashian Empire, Victoria's Secret was her biggest sana model.
"I do one thing, that's things in high fashion, and the work of Victoria's Secret shows a different side of you that you can not show so much on other shows," said Jenner, 23 who also modeled Chanel, for News Corp Australia behind the scene at Victoria's Secret Show in New York.
CHANGE IN VICTORY
Victoria's Secret announced this week that she set fashion executive director John Mehsas as her new executive director of the underwear, hoping to increase her ill fortune.
Mehas will take over January, replacing Jan Singer, who resigned with a breakthrough in sales, an idealized Glamazon femininity and an enmity to put larger and transgender models on the runway.
His nomination was published as Victoria's Secret LL Secrets Brands announced the results of the third quarter with a net loss of $ 42.8 million compared to a net revenue of $ 86 million last year.
"Our priority number one is to improve performance," said chairman L Brands and CEO Leslie Wexner.
"Our new leaders come with a new perspective and look at everything … our marketing, positioning the brand, internal talents, real estate portfolio and cost structure," he added.
"I am convinced that, under John's leadership, Victoria's Secret Lingerie … will continue to be a host and deliver products and experiences that are repeated with women all over the world."
Mehas comes to Victoria's Secret, the leader in the underwear market in the United States, from Tory Burch, where he is currently president.
Earlier this month, Marketing Director Victoria's Secret Ed Razek triggered the excitement of social media to testify Vogue that at this year's fashion show there was no need for transgender or plus models.
"No, I do not think it should be. Well, why not? Because it's a fantasy show, it's a 42-minute fun specialty," he said.
The Razlog later issued a public apology.