On Sunday (November 11th), Alibaba Singles Day celebrates its 10th anniversary, one-day shopping event is so great that it will be shut down on black Friday and cyber Monday and Amazon's Prime Day will go out of the dust.
Last year, as Double 11, a trade festival, last year saw an increase of $ 7 million in sales up to $ 25 billion, and the magnificent growth of e-commerce giants in 1999, Jack Ma and the symbol of China's power consumption.
Here we look at how May and Alibaba see the Day of Unity, which has made a wonderful Campus holiday with each other.
2009: Small initiative
On October 26, 2009, Jack Me wrote "Little Adore" in the New York Times, highlighting the Internet economy.
"The topics of the global global corporations that fell after the global economic downturn have been predictive of a long-awaited business revolution rather than a timeline," he wrote. Describing the growth of the new class of "Sekvestrler", he added: "The Internet will be the whole market, the platform will have their office or shop."
It fights for the economic growth of China, as well as other economies, which has been a joke in the middle of the global financial crisis. The company's op-ed company just two weeks before the first Singles day, hoping that the company hopes to adopt the Taobao Mall (later Taobao, its consumer – market of consumers) for its new brand names.
In Alibaba, the company will present the Day of Unity to General Director Daniel Zhang, who will chair M next year.
"Many people ask me how we came up with this idea, and my honest answers … to live," says Zhang in the corporate Q & A last year. "At that time Taobao Mall was a young business and few people knew about it."
Two years ago, Zhang, who led Taobao Mall, was able to feel the November trading opportunity (Chinese reference) because it was quiet enough for retail because he had been traveling for money after China's Gold Week, before Christmas.
Inspite by Business Development Manager, TMall Global Elaine Hoo, inspired by Singles Day, a member of the marketing team, inspired by the pudding chocolate covered in inspired chocolate gang gun, or "naked shrub" in South Korea. In China, "bare branches" – a reference to men who are now left alone due to sexual intercourse by a 40-year-old child who abandoned her two years ago.
Poksi appeared in Japan, but like Pepero, 11/11, he is talented among friends in Korea. China also pointed out this day: in 1993, students from Nanjing University decided to be the only one on 11/11, because the first number was the same, and the day looked like only four canoes. branches. The Alibaba team loved the simplicity of the day and it was so.
Alibaba promotes the festival under the slogan "If you have a boy or a girl, you can at least be foolish as you can" (就算 没有 男女 朋友, 至少 我们 可以 疯狂 购物). In 2015, focusing on the single-minded singles in 2015, Alibaba formed a sense of self-consciousness in 2015, Zheng Heil, a folklore researcher at the Oriental Chinese Normal University (in Chinese).
The ideas were simple – offering 50% discount and free shipping to attract customers, "says Hu, but it was difficult to convince merchants to believe in the idea or the time of non-traditional night trading. Many merchants left in the last few minutes and left 27 out of the shopping festivals, XX recalls. However, just over an hour or two before the event, Aliba asked for some of the trades' participants to get food.
The Dansk fashion brand Bestsellers China affiliate and Jackie and Jones were the first of the first day. The Chinese fashion company's sales volume reached 5 million yuan ($ 720,000), or 10% of total sales volume (Chinese reference). According to Vice President of Bestsellers Fashion Group in China, Gina Sun, this is two months stable in China.
2010: 100 mln
In 2010, Taobao Mall sold a deal of 20,000 yuan ($ 3,000) on an average of 936 million yuan ($ 135 million). In addition, the annual sales event in China has received the first agreements with the annual delivery dome (silver trim: new billionaires).
According to the Chinese state media in 2015 (Chinese reference), many people had to wait one or two days after a month or several months to sell. "From that year on, the demand phenomenon began to exceed supply … even merchants' printers because of too many publications being damaged. When we look at this unexpected scenario, many companies have moved from accounting to administrative divisions to e-commerce, but that was not enough. "
The only day was inspired by festive festivals. In 2010, JD.com, the second largest electronic commerce network in China, launched 618 (June 18) trading day.
2011: The Boy-byte is a lonely day
Only two years later, the word "Singles Day" disappeared from Alibaba's market-oriented campaigns, writes Chinese Writer Wang Lu from China's Center for State Support for Social Sciences (page 8). In the following years, Double 11 is no longer guang gun jie, but mostly from the point of view of the online store, he wrote.
Sales volume in 2010 showed massive attractiveness of the event, so it decided to extend the marketing of Double 11 as a trading event for all people, said Hu's Tmall Global company. However, many rewards for retailers and advertising are tailored to single people.
In 2011, Taobao Mall and Taobao (Chinese bond) sold for 5.2 billion yuan (750 million dollars). In the same year, Alibaba once again held an annual trading session – twofold (Chinese reference). This event, which was held on December 12, is designed to help fund two 11 stockpiles that have not been sold during the first business venture. The first double was about $ 4.4 billion for 12 sales. Yuan ($ 630 million) brought.
2012: Sales are over Cyber Monday
Taobao Mall changed its name to Tmall in the fourth year of the year of trades, and the sales volume exceeded Cyber Monday. The US National Retail Federation has noticed that in 2005, when the shopkeepers could not access the high-speed Internet at home, after the Thanksgiving day, the kiosk sales were sharp in online stores.
In addition, a few trading platforms outside the Alibaba (Chinese-language communication) jumped off the annual trading day. Dangdang.com, an online store for books, Amazon China and a chain of electronic devices have been added.
2013: the morning of the mobile trading era
In this regard, people can buy something from Taobao and Tmall – up to 13.33 carat diamonds from young men to $ 3.37 million. In November, cyber received two sites that exceeded the sales results for 2012 in nine hours; they brought $ 5.8 billion for the full day.
During the first hour of the auction, 24% of Alibaba's order came from smartphones. China has become the world's largest smartphone market ever since, and switching to smartphones has led to the emergence of Alipay, the world's most popular mobile payment utility, with 520 million users worldwide.
That year Alibaba managed consortium Clamiao Network – a logistic platform that created for Alibaba's other vendors and buyers.
2014: Year of IPO
Alibaba, the equivalent of US $ 25 billion in technical equivalents registered in the United States in September 2014, was the largest IPO. It was only two months before the trades in 2014, which, of course, was particularly noticed by investors. Chief Operating Officer of Alibaba Zhang described this preparation as a "war" with quartz. "Virtual war, but no enemy," Zhang said.
An important part of the event was the tradition of the people, the time spent, the place. For example, after analyzing data from Taobao, the company concludes that women who purchase a large number of brands tend to spend a lot of money.
In the same year, Alibaba announced the day as a global shopping mall representing an increasing number of Chinese tourists, booming overseas purchases, and sold for a total of $ 9.3 billion.
2015: No stars
Although China has seen a general decline in high-level purchases in 2015 due to political corruption in China and reduced complex productivity in the stock market, she does not abandon Alibaba's past recordings or live on a national TV debuted in a star studio.
The starry gala took place at the National Aquapark Center in 2008 at the Beijing Olympics. He met with Daniel Craig and extended his hand in connection with the start of the holiday; along with the 11 winners of the Cadillac brand, which can buy one yuan. Since then, Alibaaba has become a tradition in the following years, such as Kobe Bryant, David Beckham and his wife, Victoria Beckham and Nicole Kidman.
The 24-hour marathon will cost $ 14.3 billion. The dollar was about $ 13.5 billion in sales of Black Friday and Cyber Doubles that year. Memoirs of "manual cutting" – these people refer to severe measures requiring to stop their sales.
2016: High-tech trade and advertising cars
In 2016, Alibaba introduced more technology to help consumers abroad. For example, the firm tried to develop virtual reality headphones, which allow Macy's company to search Chinese stores at home and shop Macy's with Chinese merchants.
During the 24-hour gateway, Alibaba sold over 100,000 vehicles, which is equivalent to the sales of more than 1,000 typical Chinese dealers in the month.
Alibaba estimated the gross sales volume in 2016 at $ 17.3 billion.
According to the Greenpeace noncommercial organization, unprecedented packaging was a major source of pressure on the environment. Nonprofit organizations have called on Alibaba to promote incentives to promote recycling packaging.
2017: More than $ 25 billion serves the average class
Liu Peng, General Manager of Tmall International Business Sector, said that this sector serves more than half a billion members of the new Chinese middle class. They include hair clippings in 2013, mask mask in 2014, latex latex pillows in 2015, electric cleaners in 2016, and robotic windows and cats in 2017.
Other popular things are China's two aggressive policies on childhood politics, which replaces one-child policy in 2015. In 2017, the search for "double walkers" at Tmall has risen by 83%. On the same platform, the number of people who bought the same baby products increased by 18%.
Alibaba closed its trading marathon for $ 25.3 billion, of which 90% were mobile sales. The formula of vitamins, cloak and baby – many of the favorite things for many people loved abroad, because of a controversial milk dispute, which has long disturbed the local formula. Russia was the largest source of foreign clients.
Continuing trade wars that slow down trade with the United States are linked to the 11th edition of David 11.
Oil trading has described the war as "the most foolish in the world," suggesting that trade wars could last for decades after the war began earlier this year. Even though most of the profitability of Alibab was derived from domestic commodity, China's long-term economic downturn and economic uncertainty made it difficult for the company to cut back its full annual forecast from 4% to 6% when it called analysts in early November.
As I said, Alibaba may affect the purchase of major retail outlets in Zhang and also said that the company would be eager to succeed in doing business on the platforms. Alibaba's e-commerce revenue comes from business, commissions, and advertising fees.
It is unclear how this year will affect sales. People are interested in this month's shopping strategies that are widely used in social media, as well as pre-orders that begin last month.
This year, Alibaba's elements of business restructuring, including expanding offline shops (paying for) and services, by adopting ownership of the Elm Food Supply Service. Customers can polish their phones or computers, and this year, they can not order foods and beverages from the world of Alibaba.
Alibaba is fully manufactured: its headquarters in Hangzhou sends more than 20,000 keys (Chinese communication) for employees working in the office for a shopping marathon.