The amount of data that users share on the Internet is on the rise, as today, as many as nine out of ten (89.3%) people visit the Web several times a day. In addition, some agreed with the view that attempts to maintain their privacy on the Internet were condemned to failure. In a recent survey, Kaspersky Lab found that every third (32.3%) user does not know how to fully protect online privacy.
The feeling of helplessness in coping with digital privacy problems, also called fatigue in privacy, often leads to excessive sharing on social networks and ignoring security risks. According to a recent study by Kaspersky Lab, nearly one fifth (17%) on the Internet has noticed their private information or information about their family members, which should not be public information. This percentage is increasing in almost a quarter (22.3%) when it comes to children under the age of 18.
Unsuccessful efforts to become less visible on the Internet lead to a situation called murder for reasons of privacy. It is a concept that refers to life under constant pressure and with a lasting feeling that third parties use your private information, and at the same time each resistance is meaningless. A third (32.2%) of respondents do not know how to fully protect their privacy on the Internet. In addition, every tenth (13%) has already lost interest in finding ways to further improve their privacy. Fifth (19%) does not endeavor to further protect their privacy when searching the Internet on their devices.
"Increasing data security violations in terms of managing personal information on the network, leads users to feel lost control, while at the same time they are tired of thinking about their digital privacy, although there is no magic solution, there are many ways to reduce the risk, starting with basic digital hygiene and are followed by the use of advanced tools and technologies that help users regulate digital privacy. explanation Marina Titova, Head of Consumer Product Marketing at Kaspersky Lab.
In Kaspersky Lab, Digital Privacy Protection provides users with the following:
- Start managing a digital printout: keep a list of all user accounts and regularly check that your data is publicly available. Also, create an extra email account.
- Use special digital tools that allow you to surf the web, such as Private browsing, or detecting access to the webcam and microphone from suspicious applications.
- Install a trusted security solution that contains a set of services that can help you reduce your privacy risks, such as Kaspersky Security Cloud, Kaspersky Secure Connection, and Kaspersky Password Manager.